The Word Loft

Brief

The Word Loft asked CGMuse to design a complex, multi-dimensional website to launch their new educational business, illustrating and explaining the caring environment and varied facets of their class offerings.

Solution

CGMuse designed a site guiding the user through the range of The Word Loft's classes and visually demonstrating the creative, informal atmosphere of the program. Effective messaging was conveyed through;

• Logo creation, typography and branding - connecting on the emotional level
• Intuitive navigation clearly guiding the user through complex information, reaching any point on the site in two clicks or less
• Photography expanding the text information, illustrating student's ages and types of classes offered
• Dynamic copywriting, engaging and educating the reader while establishing trust and confidence in the educational expertise of the company

Deliverables

The website created huge buzz within it's target community of downtown New York families. Within the year website traffic was converting to applications to its classes and inquiries about bringing The Word Loft's programs to established schools.